“Great video is not just about what you see — it’s about what you make others feel” 

15+ Years of Creative Vision in Video Production  

My journey in video production began over 15 years ago, starting from the very basics — as a lighting assistant on set. With a growing passion for visual storytelling, I pursued formal education at the University of Culture, specializing in Studio Management for Photo and Video Production. From my very first year, I was fully immersed in creative student initiatives and quickly transitioned into commercial video work alongside academic projects.

After graduating in 2012, I launched my first video production company in Russia. By that time, I had already built a solid portfolio in both event coverage and commercial production. Early major clients included Gazprom, Sberbank, KORMS, Corporation Center, and a variety of regional businesses. These experiences laid the groundwork for what would soon become an international career.

In 2016, I relocated to Dubai, where I founded the brand RightNow Production — a creative house focused on premium video solutions in the Middle East. My extensive background as a Director of Photography (DOP) and production lead allowed me to secure contracts with a wide range of high-profile brands and agencies.

I’ve had the privilege of working with global names such as Nissan, Toyota, Jeep, Lada, Michelin, Sephora, Goody, Farm Fresh, Select Group, Metropolitan, Meraas, Parsons, Bosphorus, EM Sherif, and PF Chang’s, among others. My projects have ranged from TV commercials and branded content to food campaigns, music videos, and large-scale events like COP27, GITEX, and the International Astronautical Congress (IAC).

  Over the years, I’ve also had the unique opportunity to work with international celebrities and public figures — including Zac Efron, Jessica Alba, Gordon Ramsay, as well as popular music artists like Nyusha, Klava Koka, Artur Pirozhkov, and the pop duo 2Mashi. I directed a music video for Teo, the Belarusian artist who represented his country at Eurovision. Beyond studio productions, I’ve worked on major live events featuring renowned performers such as Yolka, Polina Gagarina, Akon, and many others — capturing both the atmosphere of the event and the energy of the stage.

 Over the course of my career, I have produced and directed over 5,000 video pieces across a wide spectrum of formats and industries.

This includes more than 2,000 live events — from private ceremonies to international forums — and over 500 corporate and commercial productions, ranging from brand campaigns and internal communications to product launches and cinematic advertisements.

In addition, I’ve created hundreds of social media videos, including reels, seminar recordings, influencer collaborations, and other digital-first content tailored for YouTube, Instagram, and TikTok. Each project reflects a deep understanding of storytelling, visual craft, and platform-specific engagement.

Explore My WorkTake a look at some of my featured projects, behind-the-scenes stories, and creative journeys.Visit my blog and portfolio to see the full scope of video productions I’ve been part of — from cinematic commercials and music videos to global events and brand campaigns.