Nissan Middle East

September 7, 2023

Telling Nissan’s Story Through Bold Visual Content

Working with one of the world’s most iconic automotive brands, Nissan Middle East, has been a creative journey built on trust, innovation, and powerful storytelling. Over the years, we’ve partnered with Nissan on a variety of projects that reflect not only the strength of their vehicles but also the culture and energy of their team across the GCC region.

Nissan x SKI Dubai event

A highlight in our collaboration was the exclusive Nissan x SKI Dubai event, where we created dynamic video coverage and branded content that combined adventure, lifestyle, and brand innovation. As part of the activation, we brought the Nissan X-Trail directly onto the snow — fully equipped with chains and studded tires — and captured it drifting down the ski slopes, creating a dramatic and memorable visual experience. The event also featured a private reveal for influencers and content creators, complete with branded tents, snowmen, and hot chocolate stations that added warmth and atmosphere to the snowy setting. Set in the unique indoor environment of SKI Dubai, the event was designed to leave a bold visual impression — and our content brought it to life across digital and social platforms.

Launching the New Nissan Patrol

One of our milestone projects was producing the official video presentation for the new Nissan Patrol — an SUV deeply rooted in Middle Eastern heritage. I was part of a large production team, and together we spent several days filming across all seven Emirates. From the majestic peaks of Jebel Jais to the golden desert dunes, and from the modern skyline of Abu Dhabi’s Saadiyat Island to bustling city streets, we captured the full essence of the Patrol in action. The result was a cinematic narrative that highlighted both the vehicle’s performance and its deep emotional connection with the region. The launch video served as a hero asset across Nissan’s digital platforms, dealership activations, and regional PR campaigns.

Corporate and Internal Media

Beyond product launches, we’ve worked closely with Nissan’s regional teams to produce internal corporate videos, including leadership messages, team initiatives, training content, and behind-the-scenes storytelling. Our work also covered executive meetings and CEO engagements, capturing key moments that reflected Nissan’s vision, culture, and direction. These videos played a key role in employee engagement, brand alignment, and building a strong internal identity throughout the company.

Driving Creative Impact with Nissan

Our long-standing collaboration with Nissan Middle East reflects our ability to deliver high-impact video content across formats — from bold automotive launches to meaningful internal communications and branded experiences. Each project is a testament to the trust we’ve built with the client, our deep understanding of the region, and our commitment to visual storytelling that drives both emotion and results.