As part of a special charity collaboration, we produced a branded video featuring Nyusha in partnership with Milka and the Konstantin Khabensky Foundation — a well-known Russian organization supporting children with brain tumors and other serious neurological conditions.
The campaign encouraged people to register codes from Milka chocolate bars, with proceeds going to the foundation. The video combined celebrity influence, heartfelt storytelling, and branded messaging to create a powerful emotional connection with the audience.

Nyusha is one of Russia’s most prominent pop stars, with a career spanning over a decade. She has released numerous chart-topping singles and albums, earning her a loyal fanbase and critical acclaim. On social media, she boasts over 6 million followers on Instagram, and her music videos have collectively garnered hundreds of millions of views on YouTube. Nyusha’s influence goes beyond music — she is also a cultural icon and a sought-after collaborator for major brands and social campaigns. Her involvement adds authenticity and wide reach to any project she touches.
It was a truly inspiring experience to work closely with Nyusha and her family during production. Her genuine involvement, warmth, and professionalism brought a special energy to the project — reminding us how meaningful content is created when the people behind it care deeply about the cause.

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