Farm Fresh Campaign

February 1, 2024

Fresh Content for Farm Fresh: Capturing Flavor, Family & Lifestyle

Farm Fresh Campaign Video Production — Behind the Scenes of a Tasty Story

As part of Farm Fresh’s renewed marketing efforts, we were entrusted with creating a dynamic, visually-driven video campaign that captured the essence of the brand’s promise — fresh, everyday quality across homes in the UAE. Over the course of several intensive days, we worked with a full-scale production team including directors, DOPs, food stylists, makeup artists, and professional models to bring the brand to life on screen.

Farm Fresh Campaign. RightNow Production

About brand:

Founded over three decades ago, Farm Fresh has become a household name in the UAE and across the GCC for its premium range of frozen, chilled, and ambient food products. As part of Global Food Industries (GFI), the brand is known for delivering quality, nutrition, and convenience to families across the region — from classic favorites like chicken nuggets and frozen vegetables to innovative health-forward offerings.

The Farm Fresh campaign was a multi-day, full-scale video production involving a diverse and highly skilled crew. Over the course of several intensive shoot days, we brought together directors, cinematographers, food stylists, makeup artists, models, and a dedicated production team to ensure every frame reflected the brand’s warmth, quality, and freshness.

We filmed across multiple styled sets and real locations in the UAE — including kitchen studios, family homes, and lifestyle environments — carefully crafted to echo the everyday life of Farm Fresh consumers. From sizzling skillets to joyful family dinners, every visual was designed to feel relatable, appetizing, and authentically local.

In total, we produced over 15 unique video assets tailored for social media, digital campaigns, and in-store use. Each piece was edited with platform-specific pacing and visuals, ensuring the content could perform across Instagram, YouTube, and retail screens. This was more than just a food shoot — it was an emotional storytelling exercise rooted in flavor, family, and trust.

A Creative Challenge with a Leading FMCG Brand

Working with a well-established and widely recognized brand like Farm Fresh is always both an honor and a creative challenge. With such projects, expectations are high — from brand consistency to audience connection, every visual detail matters. Our team had to not only meet the technical and aesthetic standards of the client, but also deeply understand the brand’s tone, values, and marketing goals.

Balancing storytelling with product focus, creating family-friendly visuals while staying commercially sharp — all of it required precise planning, creative flexibility, and constant coordination with the client’s marketing team. Projects of this scale and visibility push us to be at our best, and they’re what we thrive on.