Sephora

November 9, 2023

Sephora Brand Activation Events — Beauty, Celebrities & Impactful Content

Sephora is one of the world’s most influential and innovative beauty retailers, operating in over 35 countries with a network of more than 2,700 stores globally and an extensive portfolio of over 3,000 international and exclusive brands. As part of the LVMH Group, Sephora stands at the forefront of luxury beauty retail, combining cutting-edge digital strategy with immersive in-store experiences. The company employs more than 30,000 people worldwide and serves millions of customers each year through both physical and digital channels.

We were proud to collaborate on a series of high-profile events and content campaigns for Sephora Middle East, where our primary focus was professional video production for social media, digital campaigns, and branded storytelling.

Across several events held in Dubai and Abu Dhabi, our team produced a wide range of video assets, including:

Full event recaps
Dynamic vertical reels for Instagram & TikTok
Teasers and promo cuts
Beauty experience montages
Behind-the-scenes and influencer moments

We filmed immersive beauty zones, interviews, product showcases, and branded interactions — all with a focus on social-first video formats. Whether it was a glam setup with perfect lighting or fast-paced motion shots on the go, our goal was always the same: to create visually stunning content that told the story of Sephora’s brand through the lens of real experience.

The entire production was developed in close partnership with FatCat Agency. Together, we delivered video content that not only aligned with Sephora’s global standards, but also brought a localized, high-energy feel specific to the vibrant beauty audience in the UAE.

These projects showcased what we do best — turning real events into digital experiences through cinematic, agile, and engaging video storytelling.