Goody

July 19, 2024

Goody — Full-Scale Video Campaign Production in the UAE

We had the opportunity to work with Goody, one of the most recognizable and beloved food brands in the Middle East, on a high-impact advertising campaign created specifically for digital and social media platforms.

About Brand

Founded in 1969 in Saudi Arabia, Goody has grown into one of the Middle East’s most respected FMCG food brands. Known for its commitment to innovation, quality, and family values, the brand offers a wide range of products — from pasta and canned goods to sauces, condiments, and kitchen staples. Goody is a household name across the GCC region and continues to lead campaigns that empower home cooks and celebrate food as a joyful, shared experience.

Our Role

As Director of Photography (DOP), I worked closely with the creative and client teams throughout the project — from the early planning and pre-production stages to final on-set execution. We held multiple creative and technical meetings to align storyboards, lighting concepts, and visual language with the brand’s tone and strategic goals. This collaboration helped us shape a visual approach that was clean, appetizing, and emotionally resonant.

The production took place over the course of 4 intensive shooting days, with our full team working across multiple sets and environments. In total, we produced 8 unique video assets, each crafted for different objectives — from social media teasers and lifestyle vignettes to product showcases and recipe-driven content. To elevate the visual storytelling, we also integrated custom 3D elements, designed to seamlessly blend with live-action footage. These animated details helped highlight ingredients, add playful brand accents, and give the campaign a more original and dynamic visual signature.