Sapora’s Spice Campaign

September 1, 2024

Flavor in Focus: Capturing the Essence of Sapora’s Spice Campaign

In one of our most flavorful collaborations to date, we partnered with Sapora, a premium spice brand known for bringing rich, authentic aromas to kitchens across the region. The goal: to create a dynamic social media video campaign that showcases Sapora’s signature spice collections in a fresh, modern light.

Food commercial production company. RightNow Production

Over the course of the project, we produced more than 20 short-form videos (Reels and vertical content) tailored for platforms like Instagram and TikTok. These videos blended culinary visuals, motion graphics, and lifestyle scenes, highlighting not just the spices themselves, but also the experiences and dishes they elevate.

A unique part of this campaign was highlighting how Sapora spices are used in diverse global cuisines — from Middle Eastern classics and Indian curries to Asian stir-fries and Mediterranean dishes. We crafted video stories that not only looked appetizing but showed real, creative ways to use the products in everyday cooking.

Using macro cinematography and styled cooking setups, we made each spice visually irresistible. The result was a bold, colorful, and engaging video series that elevated Sapora’s brand presence online and invited audiences to reimagine their own kitchens.This project was a true example of how high-quality video production in Dubai can amplify even the most subtle sensory product — transforming flavor into a visual experience.

Filming food is an art form that demands precision, patience, and deep collaboration. Unlike other types of video content, food visuals require absolute attention to texture, color, freshness, and timing — because even the slightest delay can change how a dish appears on camera. Every shot must feel appetizing and cinematic, which is only possible through the combined effort of a skilled team: directors, DOPs, food stylists, prop masters, and lighting technicians working in perfect sync. Styling each dish for the lens takes experience and creativity, and the choreography between camera movement, steam, and sauce drips is often rehearsed frame by frame. It’s a delicate process — but when done right, food video becomes a sensory experience that tells a delicious story.